Optimization of
Connectionist Knowledge
An Idea for Improving
Organisational Learning
Gunter Heim, Aachen
July 2004
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Abstract
There is a large potential for increasing
the intelligence of large organisations such as, for
example, commercial companies. The basic idea to be
presented here rests on three contributary concepts.
- The notion of alternating task-oriented
activation patterns
- Constant generation of suggestions on how to be
more successful
- Constant evaluation of the desired result i. e.
the organisation`s success
By constantly generating and testing hypotheses about
who whould communicate with whom or access what
information when organisational learning could be turned
into a semi-autonomous, software supported mechanism.
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1.The notion of alternating
task-oriented activation patterns
In most organisations, such as companies for example,
most people are involved in different projects or tasks
at different times. The picture below shows 3 people, one
intranet site and some drawers containing some folders.
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 |
| On Monday
morning the company wants to have a rough financial
planning of a new production plant to be done. To get the
job done the people and the other sources of information
are of different relevance. Mrs. Miller, who is an expert
on the subject and the folders with archived versions of
financial planning processes are of great relevance. In
the communicational activity that goes hand in hand with
the task, these two play a prominent role. Mrs. Miller
will send a lot of mails to coordinate her colleagues,
she will phone a lot and she will have to access many
documents. The folders are more passive, but they will be
accessed many times by many of the people involved. |
| On Monday
afternoon, however, the company wants a rough technical
design of the new production plant to be done. This time
it is Hugh Cox from the Machine Department and the
intranet site on strategic planning that are most
important. Hugh will need to know about all the other
people`s activites and the intranet site will be accessed
by many people many times as it provides much useful
information on the process. |
| This is
what is meant by alternating task-oriented activation
patterns. The picture below shows an imaginary view of
the communicational activity accumulated over a few
hours. The thicker the line connecting the people or
sources of information the more emails, data transfers,
phone calls etc. have taken place. |

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| The idea
is that such activation patterns may actively be
supported and improved by way of a communication
software. The technical realisation would be nothing new:
By placing links to websites or contact dates more
prominent on a browser interface the user will be more
likely to follow the link or contact a person. By hiding
a link or a contact information so that the user whould
have to circumstantially search it with many clicks and
scrolls the user is more likely not to follow the link or
contact the person.That is one way of directing
information flows. The picture below shows the browser
setting of Jane Ball while helping with the financial
planning of the future production plant. |

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| The names
and documents that are placed most prominently on her
computer interface are quite likely to be given much
attention by her. Names and documents that she whoud have
to access by circumstantial navigation have a chance of
being neglected. |
| Therefore,
by adapting the placing of names, documents and other
such links to further information on a browser interface
one may influence the activation patterns within a
company according to the current task to be done. This,
in short, is the notion of task-oriented activation
patterns. |
2. Constant generation of
suggestions
on how to be more successful
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| Let`s
assume that within a large, international company,
projecting small production plants worldwide is a
standard business process that is carried out once or
twice a week. In order to compete best on the global
market, the company constantly considers where it could
best produce, and many alternatives are suggested all the
time. A small department is responsible for quickly
assessing the financial aspects of such suggestions. This
department, headed by Mrs. Miller, usually has a week or
two time to write a short report on the financial aspects
of a suggested new locality. |
| The
communication that characterizes this business process
could now be made the object of suggestions on how to
improve it. It is useful to categorize such suggestions
along two criteria: a) who makes the suggestions and b)
are the suggestions concrete or abstract. Here are some
examples to illustrate the kinds of suggestions that
might be formulated to improve the communication in the
case of financial planning of projected construction
plants. Note that there is a shift from concrete
knowledge to general learning rules as the level of
abstraction increases. |
Insiders making quite concrete suggestions:
- Mr. Branson of the technical department should be
informed about new projects as early as possible.
He has a lot of experience that he is very
willing to communicate.
- If liquidity over the coming two years is being
discussed as critical then the Investment
Department should be involved.
- Mails from Mr. Burlington from the strategic
planning department are scarce but usually of
high relevance. They should enjoy a high
priority!
Insiders making rather abstract suggestions:
- Intranet sites are generally poorly updated. They
are ususally of little value and more annoying
than helpful.
- Towards the end of an assessment process
communication with people or information from
outside the Financial Department becomes rapidly
less relevant.
- Intranet sites that hardly change their contents
over time and that are still accessed often by
many people seem to be of particularly high
relevance.
Outsiders making very abstract suggestions:
- Recurring paths of spreading email-activity
should be enforced by the software system to
reduce time lags.
- Communicational paths that differ from the
standard activation patterns may be highy
relevant.
- If department A and department B show a rapid
increase in internal communicational activity the
chances are high that an unexpected problem as
regards the expected liquidity of a projected
plant has arisen.
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| The kind
of suggestion that is characterized by the examples above
does, however, address temporal cirucumstances that are
very likely to change over time. People who are relevant
today may move to another department and thereby become
irrelevant. The overall relevance of intranet sites might
change dramatically as the team in charge of them is
allocated more money and personnel. And new technological
developments may result in the electrical infrastructure
becoming far less cost-relevant as it used to be. |
| The
sources of such suggestion can be manifold. People
working within a company may wish to formulate them,
external experts may be paid to make them and even pieces
of software may look for them using heuristic methods. |
| But all
such suggestions on communictional improvements must be
critically tested. The changeability of circumstances is
one reason. Another reason and very obvious reason why
such suggestions must be critically tested is the simple
fact that they may be wrong. Not anyone who has to say
something says something useful. A third reason why
suggestions have to be tested is the sheer number of
possible suggestions that could be made. |
3. Constant evaluation of the
desired result
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| If a
certain task is carried out a number of times and if the
communicational patterns as well as the final success of
the job are logfiled then statistical correlations
between the communication patterns and the success can
(cautiously) be found out. Each line in the picture below
stands for one round of a financial assessment carried
out by a team of workers. |
 |
| At the
beginning, in July 2002, the task was to assess the
financial risks and chances of a new production plant to
be erected somewhere in Brazil. The sketch of the
communicational pattern shows a rather democratic
communication structure. Many of the nodes of the network
(coloured dots) are interconnected by strong lines. In
reality that would mean that everybody ranks high on
everybody else`s computer interface presentation.
However, after the job had been done, the quality of the
work was rated as poor. By the way, it doesn`t matter
here how the rating is done. It may be carried out by the
team itself, by some superiors or another department. In
November of the same year, the team has slighly changed
its pattern to reduce information overload. Still the
rating remains poor. Then someone suggests that the
following time it should be tried to have install the
green person as manager of the process and make her
report to the red person. The red person should only
evaluate important internal results and adivse on the
general line. When tried out in April 2003 on the
planning of a production plant for the Mozambiquan port
of Quelimane the success of the team rose dramatically.
Shortly afterwards, in May 2003, the team is to assess a
plant in Durban. As the red person has many other jobs to
do, it cannot give much attention to the planning
process. As expected, the success of the team drops
again. When in June 2003 the team has to assess a plant
to be built in Swaziland, the red person again gives much
attention to the process. The success is back again. |
| This
episode should have illustrated what is meant by an
evaluation of the desired result. |
Conclusion
In summary, it is being suggested to install the
following routine in companies to constantly adapt their
communicational reality to ever changing circumstances:
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Some related sites in English:
Constructed Brain: A test environment 
Communicational Synapses 
The neural company 
Some related websites in German:
Skatbewertung: The contribution of individual people
to teams 
E-Controlling: Typical episodes in the life of companies 
Mailwatcher: Kommunikationsmuster im Mailverkehr 
Die Idee des Synaptic Browsers 
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| Neuronale
Unternehmen |
Hobby-Philosophie |
// Last edited:
July 6th, 2004
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